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Aura CEO: Israeli home prices may rise again as land marketing falls

10 November 2026 · Based on Israel Real Estate Center

Illustrative photo · Tel Aviv-Yafo
Illustrative photo · Tel Aviv-Yafo · Alexey Bogoslavsky, Wikimedia Commons, CC BY-SA 4.0

Yaakov Atrakchi, controlling shareholder and CEO of developer Aura, spoke at an urban renewal summit held by Merkaz HaNadlan in 2026. He criticized the state for approving plans that are not economically viable and urged developers to honor their commitments to residents. He also estimated that apartment prices will start rising again because fewer land plots are being marketed.

What it means for buyers abroad

This is one developer's opinion, not a forecast from official data. Buyers abroad should note that supply of land and urban renewal (TAMA 38 / pinui-binui) economics can influence future prices, and track official market data.

Read the original article (Israel Real Estate Center, in Hebrew) ↗

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